While reaching one of the most prized top positions in a keyword search isn’t a walk in the park, it is possible for any company with enough work.

Each company is individual, and because of that there is no one defined way to advance positions – too bad because it would make our job so much easier!

Search Engine Marketing is a learning experience. Some companies need Link Building and Blogs, others need Wikis and Social Bookmarking, Social Networking and Product Sites, or all of these above.

With some research and work, your business has the chance of reaching Google’s first page of results within 4 to 6 months. And the Oscar goes to…

So why are Blogs getting so popular? The number one reason we have found is that they get indexed much faster then conventional websites because there is a constant stream of new fresh content. Most blogs concentrate on certain niche markets, so that their visitors can get the latest news, tips, gossip or whatever the blog specializes in on a daily or hourly basis. This is something conventional web sites don’t do and it is what will hold those web sites back in the future.

Blogging Content Management Systems (CMS) are also very simple to use and if you’re like many of our clients they just want something they can update without contacting us their web developer to make a simple change. There are many web developers out there that make a living off of charging an astronomical rate per hour to make small changes on the web sites they created for their customers. That is the old way of doing things and from the day we opened our doors we vowed we were in the Internet Business to educate our customers not rip them off.

Reasons Blogging Content Management Systems Work:

● Simple to Update
● Easy To Add New Pages and Content
● Easy To Navigate Back-End System
● More Social Networking Capabilities With Websites like Twitter, Facebook, Myspace, and Hundreds of Other Social Networking Web Sites
● The Customer Controls Their Web Site
● Better Placement With Search Engines
● Crawled By Search Engines More Often
● More Customer Interaction Without Actually Interacting With the Customer
● Cheaper To Maintain
● Plus So Much More

That is just a basic list of why reaching your customers with a Blogging Content Management System can take your online business to the next level.

You’re probably wondering if you have an eCommerce store you can’t possibly gain anything from a blog? The simple answer is why couldn’t you! Blogging platforms can be a vital part of an eCommerce business because you can write reviews about the products you sell and educate the consumer about the product before they buy it. There is so much you can do with a properly setup blogging system and we would love to speak with you about it. If you’re ready to take your business to the masses of people just waiting to discover what your business or web site has to offer contact us or give us a call at 617.233.6845 and we can put a custom package together to fit your business.

Twitter limits users’ status updates to 140 characters and allows users to post updates from a computer, BlackBerry, iPhone or a regular phone through text messaging services.

Twitter users say that the site is a great way to broadcast your stream of consciousness, and that it’s a more effective way of communicating with several people at once. Although it has been around since 2007, in the last few months Twitter demographics have been fluctuating greatly due to a large number of people learning about the service. Currently, 57% of Twitter users come from California and the majority of visitors are between the ages of 18 and 44 years old.

Most of Twitter users live in urban areas, have stable careers, are liberal, and are conscious of the environment. 68% of Twitter users have no children. The top uses for Twitter according to 294 poll takers.

● Sharing links to items of interest your network
● Networking for new contacts
● Reinforcing current network contacts
● Promoting specific content
● Re-distribution of content from blog or Web site
● Sharing random personal information
● Replacement for Facebook updates
● Influencing your network to do and think what you want
● Group and project communications
● Shilling for Digg and other social news sites
● Microblogging conferences
● Pitching journalists and bloggers

Searching on the major search engines provides a contextual way for consumers to find what they are looking for, whether it’s a product, service or information. A successfully-executed search-based marketing and Internet advertising campaign can put you in front of the thousands, even millions of people looking for exactly what you offer.

PositionClicks.com understands the unique needs of law firms and what works when marketing your practice online. Our experts can create an effective, high-impact Internet advertising campaign that integrates the latest social media tools, keyword research and the latest online marketing techniques so that you can get the results you want.

PositionClicks.com puts you in control of your marketing so that you can enjoy short-term and long-term success. Let our team help you plan your Internet advertising campaign and execute a campaign that generates results. We can help you reach the top ranks of the major search engines, including Google, Yahoo! and MSN, develop and execute a Twitter marketing strategy, and even set up a blog to generate more traffic and leads to your website.

PositionClicks.com offers the following services:

• Lead Generation
• Pay-Per-Click Management
• Search Engine Marketing
• Website Design
• Online Marketing and Advertising
• Keyword Research
• Blog Services
• And More….

Contact us today for a FREE Consultation and start decreasing your advertising budget and increasing your revenue!

If your business goals are to…

* Drive local traffic through your doors
* Close sales over the phone
* Increase orders at your online store
* Grow your list of contacts
* Get visitors to take action on your Web site

…then Pay Per Click Advertising is right for you!

Search Engine Marketing with Position Clicks goes way beyond traditional pay per click advertising. We provide lead tracking and reporting on calls, e-mails, forms and landing page traffic to your site generated through paid listings.

Have Any Questions? Give us a Call at (617) 838-1739

What Can Pay Per Click Advertising Do For Your Business?

Reach Customers Who Are Ready To Buy

Whether a customer is shopping for shoes, a lawyer, or a local restaurant, pay per click ads reach the right customers at the right time – when they are ready to buy! If your business is not appearing on search engines you will miss your opportunity!

Target the Right Audience for Higher Conversion

Targeting the right customers at the right time is the key to your success. Pay Per Click advertising is a quick way to drive targeted traffic to your Web site. Your pay per click ads appear on the search results page – putting your business right in front of potential customers.

Measurable Results with a Higher Rate of Return

A recent study indicated that the average cost per acquisition for search engine advertising was $8.50 vs. $20 for yellow pages advertising*. If you are already spending dollars on advertising in the yellow pages, but cannot measure the campaign results, then try Pay Per Click with Network Solutions®!

*Piper Jaffray & Co.: “The New eCommerce Decade: The Age of Micro Targeting”

Completed in March, the “iProspect Search Engine User Attitudes Survey” was developed through a partnership among iProspect, WebSurveyor, Strategem Research, and Survey Sampling International and took the views of 1,649 respondents.

The survey found that across the top four search engines – Google, Yahoo!, MSN and AOL, which hold over 90% of the market share – more than 60% of users chose a natural search result over a paid search advertisement as most relevant to a sample query.

“This illustrates that even though on-line marketers focus the majority of their energy and budget on paid search advertising, natural search results are at least equally if not more important to reaching their entire searching audience,” said Fredrick Marckini, CEO of search engine marketing firm iProspect.

“Marketers who are not investing in natural search engine optimisation and paid inclusion programs such as Yahoo!’s Site Match Xchange program are missing a large percentage of potential traffic. However, the same is true for the reverse: marketers who are only investing in natural optimisation and paid inclusion miss nearly 40% of search engine users. The clear finding here is that smart marketers must invest in both,” Marckini added.

But MSN is different…

The survey found that MSN users are far more likely to click on a paid search ad than users of Google, Yahoo! and AOL.

More than 60% of Yahoo! users and over 72% of Google users clicked on a natural search result when looking for the most relevant listing for their query; yet over 71% of MSN users identified a paid search advertisement listing as being the most qualified result returned for their query.

“This could be attributed to how pay per click (PPC) ads are identified within MSN’s returned results,” said Marckini. “Users who may shy away from paid search listings when they see them may have difficulty distinguishing between the two types of results. Despite this potential case of mistaken identity, the survey shows it is important to have a strong paid search advertisement presence in this specific search engine”.

The survey also shows that users who listed AOL as their search engine of choice were evenly split on a preference for natural search results or paid advertisements as the best result to answer their query.

Reasons for this split could range from the balance AOL employs between algorithms ranking organic search results and human-edited paid search advertisements, to paid advertisements being more clearly identified as such on AOL than on some engines.

Nonetheless, said iProspect, this result shows that on-line marketers who focus solely on one type of result will miss 50% of potential interest and traffic from Internet users. Focus within this search engine needs to be divided equally between the two types to have optimal results.

User bias

The survey found that gender, employment status, education level and internet savvy all played a part in determining whether a user would click on a paid or natural search result. In general, the more educated and more internet-experienced the user, the less likely he or she was to choose the paid search option.

Again looking at the four largest search engines, iProspect found that 43% of female respondents chose a paid search advertisement as the most relevant result to a sample query, compared to just under 35% of men, while almost 65% of fully-employed respondents would choose the natural search result as compared to 61% of part-timers and 55% of unemployed users.

“Our sense is that there is a correlation between education level, frequency of internet use and years of internet experience that indicates that the more savvy the internet user, the more likely they are able to differentiate between a paid search advertisement and a natural search result,” said Marckini.

“As a result, that percentage of the population who avoid advertising in general may be reluctant to click on paid search advertisements in greater numbers, regardless of their feeling about the ad’s relevance,” he added.

Visibility

The question of whether a listing is found in the natural or paid search results is irrelevant if it is not found within the first three pages of results, according the survey.

Researchers found that almost 82% of search engine users will abandon their search after viewing the first three pages of results returned. Twenty-two percent of users stop looking after viewing the first few results, while a further 19% stop after looking at the first page.

Homemakers, at 52%, were most likely to abandon the search after just one page, while students, at 27%, were most likely to continue with the search.

“These findings suggest that for sites that market to homemakers, such as Tupperware, Betty Crocker and Homemaker.com, failing to appear on the first page of returned results means missing out on over 50% of potential customers,” Marckini reasoned.

Age, employment and gender were also found to be factors in abandonment – with older users, unemployed users and women more likely to abandon their searches after just one page.

Loyalty

The survey also considered the question of search engine loyalty and found that 57% of internet users use the same search engine or directory when they are looking for information, and just over 30% of web users have a few specific search engines they use regularly.

A small proportion of web users – under 13% – said they use a different search engine each time, depending on what they are looking for at that moment.

In addition, the survey results revealed that specific search engines have more loyal users than others. Looking at the loyalty rate within the top search properties, according to market share, Google has a loyalty rate of 65.8%, Yahoo! has a loyalty rate of 55.2%, MSN has a loyalty rate of 53.7% and AOL nets 48.6% loyalty from its users.

Additionally, iProspect found that 92% of respondents would modify and re-launch their search using the same search engine after being dissatisfied with the first three pages of results returned by their initial search.

In honor of Google’s 10th birthday, you can perform a Google search exactly as you would have in 2001. (Google Search Index 2001)

I performed a search for “new york personal injury lawyer”. In 2001 this yielded a mere 61,600 results. Today’s Google (2008) gives me 657,000

Ten years have passed and many have caught on to the realm of legal marketing, it’s not just personal injury lawyers in New York. There are hundreds more websites indexed on Google, results now show up with sponsored links, local directory listing and even video results.