Legal Advertising | Legal Lead Generation | Legal Marketing

Effective Ways to Advertise Your Legal Website

admin — Sat, 07 Apr 2012 02:07:41 +0000

You’ve invested a good amount of time and money into creating a professional legal website but you still need to do some work to ensure people actually find it. Search engine optimization (SEO) is essential for all law firms with an online presence. SEO for legal firms usually begins with legal keyword research to identify the specific words and terms prospects are using to find the services you offer. When it comes to online marketing, SEO along with some other marketing methods will help you generate the lead volume you want and ensure you are staying one step ahead of the competition.

Here are some of the most effective ways to advertise your legal website:

1. Choose a good URL. Make your website address as memorable as possible so that prospective clients immediately think of it when they are searching for a lawyer or law firm. Be creative and consider possibilities beyond just your name. Think of something catchy and unique so that prospects never forget you.

2. Take advantage of pay-per-click marketing methods. Pay-per-click marketing for law firms is one of the most effective marketing and advertising methods because it positions you at the very top of the major search engines in the “sponsored search” section. This prominent placement serves double duty as a branding opportunity and also helps to generate some clicks from keyword searches.

3. Advertise in local publications. Don’t be afraid to branch out locally and advertise in local directories, magazines, and newspapers. Make sure to include the URL of your website visibly on the ad so that readers can just log on and find more information easily. Be creative with the ad copy and images you use so that prospects notice your ad right away.

4. Sponsor a local event or contest. Be one of the main sponsors of a charity event, local sports tournament, or other special event that your prospects will be attending. Make sure any materials listing you as a sponsor include a direct link to your website. This is a great way to get your name out and also support your community.

5. Publish industry-specific articles. Establish yourself as an authority in your niche by publishing a series of informative and educational articles. Make sure to include your byline and a brief description of who you are, if possible. Adding a link to your website at the bottom or somewhere in the middle of your article can help to drive more traffic to your website and this will also serve as a valuable backlink for SEO purposes.

5 Steps to a Successful Legal Marketing Campaign

admin — Sat, 07 Apr 2012 02:03:23 +0000

If you’re ready to launch a new marketing campaign for your law firm, make sure you have a plan that will help you execute your campaign successfully. Many firms make the mistake of launching a campaign and then not following through or staying consistent with it long enough to generate some results. There are several things you can do to increase your success rate with any marketing campaign. Whether you choose to send out email newsletters, launch a blog, or get active on social networks like Facebook and Twitter, the right approach will help you get the leads and clients you want.

Here are five essential steps to a successful legal marketing campaign:

Step 1: Define your objectives. Determine what you expect to get out of your marketing campaign. Are you looking for more leads? Are you trying to book more consultations? Or, are you just interested in building a following on the social networks so you can increase credibility in your niche. Identify what your goals are so you can execute a strong legal marketing campaign.

Step 2: Choose one or two strategies. Avoid the temptation to just start publishing blog posts, setting up social media accounts, or hiring people to handle your SEO right off the bat. Choose one or two specific strategies that will get you some good results right away. Don’t overlook the benefits of legal keyword marketing and pay-per-click advertising.

Step 3: Plot a timeline. Create an execution strategy so you know exactly when a certain marketing campaign will begin and end. Be as specific as possible about the launch of each campaign so you can keep close track of any sales generated from your endeavors and identify what is really working. Create a schedule or timeline to make things easier.

Step 4: Be consistent. Consistency is key to making any legal marketing campaign work. Whether you’re blogging, updating social media accounts, writing articles, or simply networking online to get noticed, make sure that whatever you do is done consistently. Scheduling your activities will help you stay more consistent week after week and strengthen your marketing campaign.

Step 5: Track results. Keep good track of response rates and the effectiveness of each strategy. Check in regularly to make sure you are getting good results and a reasonable response upon execution. Measuring your progress regularly will help you devise a better strategy each round and also maximize your marketing budget.

5 Essential Law Firm Marketing Tips

admin — Sat, 07 Apr 2012 01:57:06 +0000

When you’re trying to attract more online leads and increase awareness about your law firm, you’ll need a solid marketing strategy in place. The best law firm marketing methods are different for every firm but there are some basic guidelines you need to follow to execute any type of successful strategy. Whether you’re the new firm in town or an established legal firm, here are five essential law firm marketing tips you can start using today:

#1: Invest in a professional website. If you want your clients to take you seriously, you need to make sure your online presence is professional and polished. Invest in a professional website that you can update with blog posts or articles regularly. Make sure to include information about your practice, your experience, specialty areas, and testimonials. Make it easy for prospects to fill out a contact form and get information they need. List your contact phone number in a highly visible place so that prospects don’t have to work too hard just to get in touch with you.

#2: Create a virtual business card. Even though business cards can be effective for networking when you’re attending events or going to a meeting, don’t overlook the value of a virtual business card. Virtual business cards are easy to email to recipients and you can provide direct links to your blogs, website, and even social media accounts.

#3: Include testimonials on all marketing materials. Let satisfied clients help you with your marketing endeavors by sharing their positive experience with prospective clients. Make sure to include testimonials on all of your marketing materials, including your website, a sidebar on your blog, in email newsletters, and on any print materials you send out.

#4: Maintain a blog. If you have some unique insights or news to share with the world, launch a blog on your legal website and update it regularly with something that your current or prospective clients might find interesting. Blogs are not only a valuable addition to your website but they can also improve search engine optimization (SEO) for your site overall.

#5: Publish a newsletter. Keep in touch with clients and encourage prospective clients to keep up with your firm by publishing a free newsletter. Email newsletters are fairly easy to set up but you do need to be diligent about collecting email addresses from clients and prospects regularly. A bimonthly or monthly newsletter can be a simple but effective legal marketing strategy for your law firm.

Top 3 Benefits of Online Marketing for Your Legal Website

admin — Wed, 21 Mar 2012 02:39:01 +0000

Even though you’ve probably invested a few hundred – even thousands of dollars – towards creating your legal website, you have to make an effort to market that site and attract the right types of leads. Just having a website isn’t enough to attract the right types of traffic. You need to take steps to promote your website on social networks and really connect with your target market in different ways. You also need to work hard towards establishing yourself as a niche area expert in your industry. There are several ways to harness the Internet and build a successful legal practice.

Here are just three of the top benefits of online marketing for your legal website:

#1: Establishing Yourself as an Authority in the Legal Field
Adding a blog to your website or posting articles related to your industry regularly can be a great way to establish yourself as an authority in your field. Clients are more likely to trust you when they can see you know what you are talking about. Whether you’re posting valuable insights and commentary on a blog, promoting articles on Twitter and Facebook, or being featured in articles written by other industry experts, you will get noticed. Work hard on establishing yourself as an authority in the legal field so you can

#2: Attracting High-Quality Leads
When you use online marketing methods such as pay-per-click marketing and SEO to attract traffic, you’ll be able to attract more high-quality leads. Attracting more high-quality leads means you’ll maximize your marketing dollars and continue to enjoy a steady stream of clients. Don’t waste your time and resources on online and offline marketing methods that don’t give you results. Take advantage of pay-per-click and online marketing methods to get the results you want.

#3: Building Brand Awareness
You might not think of your legal firm as a brand but your business does have a brand presence and needs to be noticed by your target market. You can work on building that brand presence by being active on social media sites like Twitter and Facebook, sharing blog posts, and spotlighting some of your latest successful cases and other news. Engaging prospective clients with fresh, informative content can help you build up your prospect base and keep your firm at the “top of mind” when a client does end up needing an attorney. Take advantage of different online tools and resources to make the most of your online marketing strategy.

How Blogs Can Be Powerful Lead Generation Tools for Law Firms

admin — Wed, 21 Mar 2012 02:20:56 +0000

When you’re trying to build your law firm’s online presence, don’t overlook the benefits of blogging. Blogs can be a very valuable addition to your website and an important part of your online marketing strategy. A well-executed blog can help you build your online presence, engage prospective clients, and position you as an authority in your niche. Blogs can be very powerful lead generation tools for legal firms across all specialties, helping to boost an attorney’s reputation and also generating some positive press mentions.

So what does it take to make a blog powerful enough to generate some high-quality leads? Here are some important tips:

1. Regular updates. Attorneys who are enjoying success with blogging already know how important it is to update their blog regularly. Whether they’re sharing some insights about a recent case, developments on a recent project, or just sharing a guest post from a colleague, they are providing something to their readers on a regular basis. Updating the blog regularly with timely, engaging posts will be critical to your success.

2. Easy to subscribe. Make it as easy as possible for readers and potential clients to subscribe to your posts so they are always among the first to read your new entries. Encourage visitors to subscribe to blog posts, newsletters, and join your Facebook Page so that they can become repeat visitors. Remember that blogging is part of your branding strategy and you need to make it simple for people to “follow” you online.

3. Easy to read. While it’s important to use technical terms and legal phrases to describe certain items in your blog post, don’t overwhelm your readers with too much information. Make sure your blog posts are easy to read and to understand. Use the correct formatting techniques to create headlines and sections within the text so that the post is easy to follow. Use lists and attention-grabbing headlines to make your blog posts interesting and engaging. New readers are more likely to subscribe to your posts and leave comments when they appreciate the content you provide.

Always providing original, timely content on your blog will help you build readership and generate interest in your blog and site. Remember that some people may be inclined to share your blog posts on their own social networking sites which in turn can help to boost brand awareness and encourage people to come back to your main website.

Why Keywords Are Critical to the Success of Your Online Marketing Campaigns

admin — Tue, 20 Mar 2012 20:08:52 +0000

Why Keywords Are Critical to the Success of Your Online Marketing Campaigns
There are several different online marketing methods that are well-suited for law firms and legal professionals. From pay-per-click marketing to blogging, law firms are finding that various online marketing methods can help to attract new clients, increase brand awareness, and also help the law firm establish themselves as an authority in their niche. Researching the right keywords is an essential part of any online marketing campaign. Whether you’re posting to a blog, writing content for your website, or even updating your Twitter status, you need to use certain keywords and phrases that attract the right type of client.

Why Keywords Are So Important
When a prospective client goes online to find a law firm that offers services you offer, or is just looking for some industry information, they will probably turn to the major search engines to begin this search. A combination of SEO and keyword marketing can help you get noticed by these very clients. If you are investing in a pay-per-click campaign, you need to use certain keywords and phrases that will appear on the main pages of search engine results when a client conducts their search. If you are publishing blog posts about a hot topic, you need to use certain keywords that will attract attention and also get to the top results pages on the major search engines naturally.
If you don’t know how to use keyword research tools, you can work with a company or expert that does the legal keyword research for you. Keyword research can take some time and many lawyers are simply better off working with a seasoned lead generation professional to handle the keyword research.

A Note About Keyword Stuffing
“Keyword stuffing” is the term used to describe text, Web pages, or articles that have too many keywords or key phrases in them. This usually happens when the content is written by an amateur writer or as part of a black-hat SEO strategy. You want to make sure that you are not dropping keywords and key phrases into every other sentence in hopes of earning a higher search engine position. This is considered to be search engine spam and could result in your website being penalized by the major search engines. In addition, few people will appreciate reading an article, blog post, or web page that has been stuffed with keywords and it could ultimately hurt your reputation. Make sure you’re targeting keywords that are relevant to your audience and also avoiding keyword-stuffing practices.

To find out more about finding successful keywords for you search campaign Contact Position Clicks Today.

Christopher Thompson Named 2012 SBA Young Entrepreneur of the Year in Massachusetts

admin — Mon, 19 Mar 2012 20:18:36 +0000

News Release: Massachusetts District Office
Release Date: March 19, 2012
Contact: Malise Sundstrom 617-565-8417
Release Number: 12-16

Internet Address: http://www.sba.gov/news

Christopher Thompson Named
2012 SBA Young Entrepreneur of the Year in Massachusetts

BOSTON – Christopher Thompson, president and owner of PositionClicks.com, has been named the 2012 SBA Young Entrepreneur of the Year, according to an announcement by Robert Nelson, Massachusetts SBA District Director.

The 2012 SBA Young Entrepreneur of the Year award is presented annually to recognize excellence and innovation within the SBA’s network of young entrepreneurs in Massachusetts. Mr. Thompson was judged on four basic criteria: evidence of success as measured by sales and profits, increased employment opportunities, development and utilization of innovative business methods, and demonstrated entrepreneurial potential for long-term success. Mr. Thompson was nominated by Al Inglesi, Vice President of Eastern Bank.

Mr. Thompson founded PositionClicks.com, a search engine marketing company that specializes in online lead generation, in 2008. Started as a home business with only one employee, the company has since grown to support eight subcontractors and has acquired a commercial condominium in downtown Hyannis, Massachusetts. Prior to starting his company, Mr. Thompson worked as the Head of Internet Marketing for a large Disability Law Firm in Boston while also exploring internet ventures that would support the legal community.

“This award is meant to honor the accomplishments of young entrepreneurs like Christopher Thompson who take risks, launch new ventures, and drive growth, even in these challenging times,” said Nelson. “Entrepreneurs and entrepreneurial thinking in new generations is critical to achieving growth here in Massachusetts and around the country and must be celebrated.”

Mr. Thompson will be honored at an SBA awards celebration along with the other Massachusetts Small Business Week 2012 winners at an event at Fenway Park on June 6, 2012.

A/B Testing Best Practices for Marketing Your Business Online

admin — Mon, 19 Mar 2012 01:55:31 +0000

A/B testing is a method used by online marketing specialists to determine the effectiveness of different campaigns. At its very essence, A/B testing is an experiment using two different versions of ads, content pages, or other marketing methods to determine which is more effective. During this experiment, you will test your market with the two different versions simultaneously and measure which was the most successful of the two. You can then take the winning version to use for your final marketing campaign. A/B testing methods can be used to gauge the effectiveness of several types of marketing methods as well as website elements.

Here are some A/B testing best practices for marketing your business online:

1. Always test both versions simultaneously. You never want to wait to test the variation until after you’ve testing the control. If you don’t test both simultaneously, you won’t get accurate results and will not be able to make the most informed decision about which version to use. Ultimately, you want to “split” the traffic to the two different versions so you can gauge which version is actually getting better results.

2. Only direct new visitors to the test pages. You don’t want to create new landing pages or website sections that your frequent visitors aren’t accustomed to. You’ll be able to conduct a more accurate A/B test when you are exposing the new pages or content to new visitors only.

3. Don’t give up too early. You have to run your test long enough to gather enough data and statistics about your campaigns. Give up too early and you won’t be able to obtain meaningful results. Make sure you’re running your campaign long enough to collect some quality data and perform an analysis accordingly.

4. Avoid making conclusions too early. As important as it is not to give up on your testing phase too early, it’s equally as important to avoid making conclusions about your results too early. Don’t read too much into your results early on in the testing phase or you might end up skewing your results and reports. This is especially important if you are testing manually – stick with the same testing approach through the full run of the testing phase so you get more accurate results.

5. Don’t be afraid to conduct several A/B tests. There are really only three outcomes with an A/B test: positive, negative, or no result. Conducting several A/B tests will help you optimize conversion rates and ultimately, help you achieve your sales and revenue goals.

For more information on A/B Testing and other Search Marketing Best Practices Call Position Clicks at (800) 653-9614 or feel free to fill out our Free Online Evaluation.

Boost Business with these Online Advertising Methods

admin — Thu, 15 Mar 2012 10:51:13 +0000

When you want to tap in to the power of the Web to attract new customers, increase brand awareness, or just generate more traffic to your website or blog, you’ll need to be armed with the right online advertising strategies and techniques. The most effective lead generation and online marketing methods go beyond banner ads placed on high-traffic websites. You can boost business and generate more sales by using several different strategies that fit well with your target customers. Having a lot of visibility on the major search engines is still one of the most powerful online advertising methods out there.

Here are some of the most effective online marketing and advertising methods that will boost business:

Search Engine Marketing

This is still one of the most effective ways to market and promote your business online. Search engine marketing methods have become more complex over recent years as the search engines change their algorithms and set new guidelines for publishers and webmasters. Working with an experienced company or professional can help yo make the most of your SEO methods and search engine marketing strategy.

Online Press Releases

Share newsworthy information or industry highlights by publishing online press releases. Many press release distribution sites allow you to include at least one link back to your website or a landing page. This is a very valuable backlink and may help to generate some buzz about your company, product, or services.

Content Marketing

Publishing and sharing blog posts and articles can attract traffic and also help you build your brand. Providing free content for existing and future customers can boost business within an indirect marketing approach. Map out a content strategy so that you are publishing articles or blog posts on a regular schedule. Consistency is key for making this marketing method work. Don’t forget to share your posts on social networking sites including Twitter and Facebook for even more exposure.

Paid Search

Paid search is still an effective online advertising method because it works in much the same way as a banner ad. These ads are placed right at the top of search engine results pages so you get the benefit of high visibility and the chance to attract more targeted leads. However, this approach can be costly. You will end up paying per click and need to identify which keywords your customers are using to find the products or services you offer. Working with a paid search specialist can help you save some time and money with this approach; it might also help you get a higher return on your investment.

5 Effective Online Lead Generation Tips

admin — Thu, 15 Mar 2012 10:30:29 +0000

Whether you’re running a law firm, running a retail business, or are just launching some type of new business online, you need to know how to attract the right types of customers. Lead generation methods continue to change and evolve, so you need to know exactly what techniques work – and which ones to let go of. It doesn’t matter whether you’re a startup or an established company. The wrong online marketing techniques can end up wasting your time, money, and resources, and make it difficult to build that steady client base.

Here are five of the most effective online lead generation tips for any type of business:

Make it easy for visitors to stay in touch. Increase your conversion rates by simplifying the process in which site visitors can stay in touch. Don’t set up complicated forms and questionnaires right on your site. Add a simple email subscription button or include social media icons where visitors can “tune in” to what you are saying within a few clicks.

Offer free information. One of the most effective lead generation methods that hasn’t changed much over the years is to provide free information. Whether this is in the form of blog posts relevant to your industry, feature articles, or free downloads that your customer base would be interested in, consistently provide your visitors with free, valuable information.

Have some clear-cut goals. Make sure you set some realistic goals and objectives on what you expect to achieve with your online marketing campaign. Be specific and identify what your customers really want. Decide whether your primary lead generation strategy involves search engine marketing, SEO strategies, or is more hands-on with phone calls or manual email follow-ups.

Nurture your leads. Educate yourself on your customer’s buying cycle so you can keep track of where each customer is in the purchasing process, and nurture them along the way. Nurturing your leads will help you retain customers and turn frequent customers into lifelong buyers. Offer loyalty incentives and referral bonuses so that a part of the lead generation process is done for you.

Have a follow up strategy in place. Following up with your leads is an essential part of your lead generation plan. Make sure you have a follow up plan in place so that you make contact with each lead and execute your lead nurturing strategy. Even something as simple as following up with the lead within five minutes of their initial contact can help you reign in a new customer or guide the prospect to the next step of the buying or decision-making process.

To learn more about growing your business through lead generation contact us for a free consultation to get your business generating more leads today.