Browsing all articles in Search Engine Marketing

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3 Powerful Legal Marketing Strategies that Get Results

3 Powerful Legal Marketing Strategies that Get Results

You could spend months and months sending out postcards, cold-calling clients, or sending email newsletters and get little to no response from your efforts. When it comes to marketing your law firm, it’s important that you know which online and offline marketing methods really offer the highest return on investment – and which ones are […]

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3 Ways to Be Consistent with Your Legal Marketing Efforts

3 Ways to Be Consistent with Your Legal Marketing Efforts

You understand how important it is to be consistent with your law firm marketing efforts, but what does that entail? Being consistent doesn’t necessarily mean you have to spend hundreds or thousands of dollars on legal marketing strategies each month to get results. It’s in your best interest to choose the online and offline marketing […]

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Essential Keyword Rules for Your Law Firm Marketing Campaigns

Essential Keyword Rules for Your Law Firm Marketing Campaigns

Using the right keywords to attract visitors to your law firm website is one of the most important parts of any law firm marketing campaign. Whether your primary objective is to execute a pay-per-click (PPC) advertising campaign, rework your website so it ranks high on the major search engines, or to publish blog posts to […]

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Top 3 Benefits of Online Marketing for Your Legal Website

Top 3 Benefits of Online Marketing for Your Legal Website

Even though you’ve probably invested a few hundred – even thousands of dollars – towards creating your legal website, you have to make an effort to market that site and attract the right types of leads. Just having a website isn’t enough to attract the right types of traffic. You need to take steps to […]

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