Smart Law Firm Marketing Tips on Any Budget
Monday, July 30th, 2012
When it comes to marketing your law firm, make sure you’re taking advantage of both online and offline marketing strategies and campaigns. Online marketing methods for legal firms often have more impact than many offline methods because they are much more targeted and easy to track. If you’re working with a tight budget, you need to seek out the marketing and advertising methods that will give you the highest return on your investment. Sometimes putting together a legal marketing campaign can be a trial and error process but there are some proven methods that will help you generate leads consistently.
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Here are a few smart law firm marketing tips for any budget:
Whether you’re sending out postcards, updating your website, or cold-calling clients for business, make sure your actions are executed with a personal touch. Personalization gets noticed – “sales speak” or generic marketing methods don’t. Be as creative as you can with all of your marketing approaches and make sure that whatever you do is personalized and customized for your client base.
Pay Per Click (PPC) Campaigns
PPC advertising for law firms continues to be one of the most cost-effective marketing methods available because it’s extremely targeted and customized for a particular target market. It’s also somewhat hands off – if you work with a PPC specialist, they will do all of the keyword research and write your ads for you. Since you are only paying for clicks, it’s very simple to stick with a budget. You can set a maximum budget for the week or month and just run the ads over a specified period of time until your budgeted amount is used up.
Setting up a blog to complement your website is a great way to build a following and share your knowledge and expertise with the world. If you do have some time to commit to writing a couple of blog posts a week, start publishing some fresh content for your current and future clients. Potential clients visiting your site and blog will perceive you as an authority in your niche and can give you a chance to interact with clients in a whole new way. Besides the cost of setting up the blog and the time investment you need to make to keep the blog running, blogging can be a powerful lead generation tool and help you establish a strong online presence.