3 Ways to Be Consistent with Your Legal Marketing Efforts

You understand how important it is to be consistent with your law firm marketing efforts, but what does that entail? Being consistent doesn’t necessarily mean you have to spend hundreds or thousands of dollars on legal marketing strategies each month to get results. It’s in your best interest to choose the online and offline marketing strategies that give you the highest return on investment and you should never be afraid to “drop” an idea or campaign if it’s not delivering good results. Consistency means having a strong brand strategy and core marketing message, and building your online presence in several ways to capture your ideal client.

Here are just three ways to be consistent with your legal marketing efforts:

#1: Use the Same Marketing Messages

When you’re launching a pay-per-click (PPC) campaign, posting to Twitter, or updating your Facebook Page, use the same tone and lingo to convey your message. This is an important part of your branding strategy and will help you establish some consistency across different platforms and channels. Write a strong slogan for your law firm and make sure this same slogan or phrase is used in all of your marketing materials – online and offline. Be creative with these core messages so you really stand out from the competition and attract those high-quality leads.

#2: Maintain a Blog

One of the easiest ways to keep your law firm website up-to-date is to have a blog attached to it. Commit to posting to your blog at least once or twice per week so your site is updated with fresh content. All of that content will be indexed by the search engines which could lead to higher search engine rankings. A blog is the perfect platform for you to share news about your firm, spotlight your cases, and encourage feedback from readers.

#3: Send an Email Newsletter

Boost your brand image and stay in touch with current clients by publishing an email newsletter. Send this out at least once a month and encourage recipients to forward it to a friend. Just make sure the newsletter contains interesting and compelling content that will encourage people to click through to your website for more information, or just keep you at “top of mind” when it’s time to refer business. Remember that your messages are going straight into the inbox of someone who could send you business in the near future.


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