3 Powerful Legal Marketing Strategies that Get Results

You could spend months and months sending out postcards, cold-calling clients, or sending email newsletters and get little to no response from your efforts. When it comes to marketing your law firm, it’s important that you know which online and offline marketing methods really offer the highest return on investment – and which ones are merely a waste of time and money. Understanding who your clients are and what the majority of them are looking for is only one piece of the puzzle. You need to know exactly how to present yourself to these clients and work diligently on building your online and offline presence.

Here are three of the most powerful legal marketing strategies that will help you get results:

#1: Pay-Per-Click Advertising

Pay-per-click (PPC) advertising for law firms is one of the most effective ways to generate high-quality leads. And, you can do it on virtually any budget. PPC advertising is one of the few online marketing methods that is completely customizable for your target market and is also very easy to track. You can launch multiple campaigns, compare results from different platforms, and start or stop specific campaigns as you go. If you’ve never used PPC advertising tools before, it’s generally a good idea to work with a PPC specialist who can do the keyword research on your behalf and work within your budget requirements.

#2: Website Updates

Whether you’re publishing blog posts to a blog that’s linked to your website or adding content to an article library right on your law firm website, make sure you’re updating your site in some way on a weekly basis. Fresh content will be picked up by the search engines and help you build your online presence. You’ll find more pages listed on major search engine results pages for various keywords, which means potential clients will have a much easier time finding you.

#3: Get Listed

Find some local and regional law firm directories that allow you to create a profile or update your address and contact information. Directory listings often appear on the first few pages of search results and can even appear higher than your competitor’s websites. These directories will help you build an online presence and can also provide you with an opportunity to link directly to your website or blog. Some directories have room for reviews and ratings, so be sure to direct satisfied clients to these links so they can give you a positive review.

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