Most Valuable Law Firm Marketing Channels

There are dozens of different way to market your law firm and you’ve probably tried a handful of both online and offline law firm marketing strategies yourself. How do you know which marketing strategies will generate the best results and will be a waste of your time and resources? While there is no cookie-cutter method for generating law firm leads, there are certain marketing channels that continue to deliver a higher return on investment than others. You could spend some time trying different strategies through a trial and error process, or learn from marketing experts and successful law firms in your specialty area.

Here are some of the most valuable law firm marketing channels to consider for your marketing strategy:

Website Optimization

Your website is one of the most valuable marketing tools you can have so make sure you’re working with a professional web design company that understands the basics about website optimization. Once your site is online, an SEO specialist can go through and make sure that every page of the site ranks favorably on the major search engines. This can be an ongoing project and one investment that can generate long-term benefits. Remember, many of your clients will be able to find you through a basic online search.

Pay Per Click Advertising

Pay per click advertising (PPC) is a fast and effective way to get results with your law firm marketing campaign. PPC marketing allows you to get instant visibility on the major search engines and you can craft very targeted campaigns for specific clients or audiences. One of the biggest benefits of PPC marketing is you are able to pay as you go. You only pay for the clicks you generate and all of your results are easy to track. Working with a law firm PPC specialist can make it easier to execute this type of marketing campaign and get the best results with each ad you run.

Local Search Marketing

Increasing your online visibility by appearing on local business listing directories and on the local sections of major search engines, can be another valuable and often free, method for generating law firm leads. Just make sure that these listings are up to date and accurate. Include as much information about your firm including: services offered, office hours and a website link when possible. Including this information ensures potential clients can get in touch with you as quickly as possible. Remember, that this type of information can also show up on local search results page

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