Law Firm Lead Generation with Social Media

Lead generation for law firms demands several different marketing and advertising strategies and there really isn’t a one-size-fits-all formula for any specific law firm. If you’ve tried online marketing methods such as pay-per-click advertising and keyword marketing as part of your lead generation strategy but still aren’t seeing results, it may be time to embrace social media. Social media networking tools like Facebook and Twitter can be very powerful for law firms that are looking to build a strong online presence.

Here are some essential law firm lead generation tips using social media:

1. Start with a single platform. One of the biggest mistakes many law firms make is that they jump onto several platforms all at once and then realize they just don’t have time to manage them all. Start with just one platform – whether it’s Facebook, Twitter, or another social networking site – and focus on providing quality posts and interacting with the community.
2. Focus on building relationships. One of the keys to success in the social media world is to provide interesting content and updates that will really pique the interest of your fans and followers. Focus on providing links to relevant content, responding to comments, and interacting with the community regularly so that you are creating new connections and nurturing relationships. Skipping this vital element of social media networking can prevent you from generating some high-quality leads.
3. Post regularly. Keep in mind that social media updates on Twitter and even your Facebook page will be indexed on the major search engines. This means that when people are searching for certain things you’re posting about, there’s a good chance that your updates will show up on results pages of the search engines. Update your Facebook page regularly and post interesting content on your Twitter feed so it gets indexed and found.
4. Don’t be self-serving. Don’t only post information about your practice or your latest case. Think outside the box and think about what may be relevant to your followers and fans. What is happening in your community that you could talk about? How can you engage your audience?
5. Make it easy for prospects to contact you. One of the most valuable elements of social media networking is that you become more accessible to potential clients. Make sure your phone number or website address is clearly presented in your bio or ‘About’ section so a prospect can contact you with ease.

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