3 Proven Law Firm Lead Generation Tips
If you’re still struggling to attract more clients to your law firm or have just hit your slow season, pay attention to your lead generation and marketing strategy. Only a handful of lead generation tactics provide high-quality leads for the average law firm so you need to be very picky about where your marketing dollars are going. Most of these marketing campaigns are also fairly low in cost and can be managed in-office. Pay-per-click advertising is probably the only type of online marketing campaign you would need to outsource but it will generate instant results.
Here are three proven and effective law firm lead generation tips:
#1: Pay-per-click advertising. One of the most powerful online marketing tools available for law firms, pay-per-click advertising campaigns can be very effective for targeting high-quality leads and booking more consultations. This is one of the best “hands off” marketing tools out there because you just set up a campaign and let the ads run throughout the week. It can be a good idea to work with a PPC specialist if you’re not familiar with PPC marketing and keyword marketing. A specialist can create the campaigns for you and ensure you get the highest possible return on your investment.
#2: Updating your website regularly. Keeping your website up-to-date and adding more content to it regularly will help you maintain or improve your search engine ranking placement. Remember that many of your leads will simply be doing a search on a search engine and may come across your website through the search engine results. Update your website regularly so you can stay visible and maintain your spot on the first or second page of search engine results pages.
#3: Update listings on local directories. From Google Pages and Yelp, to CitySearch and other local directories, make sure your listings are accurate and link to your website whenever possible. Encourage clients to post reviews on these sites or provide ratings of their experience so that prospects look at you as a legal firm they can trust. Any public reviews or testimonials on these sites also get indexed on the major search engines and can help to drive more traffic to your website. These listings also typically include your phone number so they can be a great marketing tool for phone consultations as well. Always check to verify that the phone number, address, and website have been entered in accurately or you could be missing out on dozens of potential clients.