5 Essential Law Firm Marketing Tips
Friday, April 6th, 2012
When you’re trying to attract more online leads and increase awareness about your law firm, you’ll need a solid marketing strategy in place. The best law firm marketing methods are different for every firm but there are some basic guidelines you need to follow to execute any type of successful strategy. Whether you’re the new firm in town or an established legal firm, here are five essential law firm marketing tips you can start using today:
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#1: Invest in a professional website. If you want your clients to take you seriously, you need to make sure your online presence is professional and polished. Invest in a professional website that you can update with blog posts or articles regularly. Make sure to include information about your practice, your experience, specialty areas, and testimonials. Make it easy for prospects to fill out a contact form and get information they need. List your contact phone number in a highly visible place so that prospects don’t have to work too hard just to get in touch with you.
#2: Create a virtual business card. Even though business cards can be effective for networking when you’re attending events or going to a meeting, don’t overlook the value of a virtual business card. Virtual business cards are easy to email to recipients and you can provide direct links to your blogs, website, and even social media accounts.
#3: Include testimonials on all marketing materials. Let satisfied clients help you with your marketing endeavors by sharing their positive experience with prospective clients. Make sure to include testimonials on all of your marketing materials, including your website, a sidebar on your blog, in email newsletters, and on any print materials you send out.
#4: Maintain a blog. If you have some unique insights or news to share with the world, launch a blog on your legal website and update it regularly with something that your current or prospective clients might find interesting. Blogs are not only a valuable addition to your website but they can also improve search engine optimization (SEO) for your site overall.
#5: Publish a newsletter. Keep in touch with clients and encourage prospective clients to keep up with your firm by publishing a free newsletter. Email newsletters are fairly easy to set up but you do need to be diligent about collecting email addresses from clients and prospects regularly. A bimonthly or monthly newsletter can be a simple but effective legal marketing strategy for your law firm.